E-Mail Marketing Basics
Here is a Top Ten list of tips to get the most out of email marketing:
- 1. Follow the rules against spam.
- 2. Do not buy lists. Ever.
- 3. Segregate your lists by recepient type.
- 4. Ask permission, even from current customers.
- 5. Process unsubscribes in real time.
- 6. Provide useful content that customers want.
- 7. Send your emails on a preset schedule.
- 8. Tag your emails for source attribution.
- 9. Review your analytical data.
- 10. See tip #1.
Mayflower is a big believer in email marketing. Industry data and our own experience has shown us that targets prefer email and respond better than to any other engagement. Combined this with the unbeatable cost per acquisition, and its plain to see why email marketing is the most popular marketing method for small business owners.
The Power of Targeting
Email marketing is the ultimate example of direct response marketing. By combining some programming (or a service), a qualified list, and creative material, your message can be tailored for each of your recepients based on demographic data, purchasing patterns, birthdays, etc. It's always much less expensive to sell to existing customers than to find new prospects.
Data Driven Results
Email marketing provides the ultimate in lead source attribution. When properly tagged and combined with an analytics package (such as the industry leading, and also free, Google Analytics), marketers can see results from aggregate numbers all the way down to the individual recepients. Seeing who received, opened and took action on your email provides powerful insight for future campaigns and your business as a whole.
Trusting your email marketing to Mayflower means a virtually limitless number of ways to advertise, market and most importantly - sell. Email marketing lends itself to brochures, company announcements, coupons, newsletters and much more. Furthermore, we frequently combine one of more of these creative types in the same email for maximum impact.
If you'd like a free consultation, or simply to get more information about what Mayflower Interactive can do for your business, please use our contact form, or call us toll free at 888-264-6980.